Zuno Fruit Teas is rebranding and introducing a new line of teas, targeted towards a younger audience. For this rebrand, it was crucial that the new visuals appeal to this audience.
We opted for a bright, fun colour palette of warm pinks, oranges and yellows. We used these colours and other complimentary hues throughout several fruit-inspired patterns to create vibrant packaging that stands out on shelves.
The logo itself uses a contemporary typeface to counteract the hand drawn patterning it will often be paired with.