Brand Identity

Sweets Candy Shop is a small store which sells a variety of sugary treats for everyone. It required a full brand identity, starting with logo design and expanding to business cards and packaging.

The logo, while contemporary and clean, was influenced by the flowery script of vintage logotypes and the nostalgia that is a associated with sweet stores. The colours chosen are cheerful but soft, and designed to work well on cardboard and matt surfaces in keeping with the theme of modernity with a slightly traditional touch.